Denim Day takes place each April to honor Sexual Assault Awareness Month.

The campaign began after the Italian Supreme Court overturned a rape conviction, reasoning that the victim’s tight jeans suggested she must have assisted in removing them, thus implying consent. In response to this ruling, women in the Italian Parliament wore jeans to work in solidarity with the victim. In reaction to this case and the activism it sparked, Peace Over Violence created the Denim Day campaign. What began as a local initiative to raise awareness about victim-blaming and the damaging myths surrounding sexual violence has since blossomed into a global movement.

Join us on April 30, 2025 to show your support for survivors of sexual violence and end victim blaming.

We invite you to join us in raising awareness about this critical issue and making a meaningful impact during Sexual Assault Awareness Month. 

Here’s how your organization can get involved: 

1. Wear Denim & Donate: Invite employees to wear denim on April 30 and contribute a donation to support NOVA’s programs and services. Donations can be collected on-site and picked up by a NOVA staff member or made directly through our website or venmo (@NOVABucks).  
2. Spread Awareness: Share information about denim day, and post photos of participating employees in denim on social media. Be sure to tag us so we can share your efforts!
3. Alternative Support: If wearing denim isn’t an option for your employees, we can provide teal ribbon pins to show support – suggested donation for each ribbon is $2.00.

All donations directly support NOVA’s mission to Support Victims and Stop Violence. As a thank you for your participation, your organization will receive a social media shoutout for participating and helping to raise awareness. 

If your organization would like to participate, please reach out to Sara Lipski, Marketing & Community Engagement Coordinator, at sara.lipski@novabucks.org.

Your participation in Denim Day sends a powerful message of solidarity, awareness, and hope to victim and survivors in our community. Together, we can take a stand, spark conversations, and create a future free from sexual violence.